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Meet the New MINI Family

7 September 2023

RE-INTRODUCING THE ALL-ELECTRIC COOPER.

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THE NEW COUNTRYMAN AND THE ALL-ELECTRIC COUNTRYMAN.

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It's Finally Time.

The new All-Electric MINI Cooper and New Countryman can't wait to meet you again.

LETS CATCH UP.

With charismatic design details, cutting-edge driving technology and fun-filled performance, these cars are ready to get out there and change the game. This isn't just a campaign about the two new models but a refresh of our brand attitude and what it truly means to be a MINI driver. Bringing to life the playful connection between owners and their car, whilst travelling towards a fully electric future.

Let's meet the cars.

THE ELECTRIC COOPER.

The all new All-Electric MINI Cooper is made for those who live life to the fullest. From cool streets to vibrant parks, it's ready to turn heads and make the most playful statement. With the MINI Cooper, we're in for a ride that's always fun, always energetic and always unforgettable. So buckle up and let's go!

5 Facts about the vibrant icon.

  1. LED technology with selectable light signatures make this MINI the coolest car on the block
  2. The charismatic interior has the first-ever circular OLED display with MINI operating system 9, combining iconic MINI history with future ready technology
  3. MINI experience modes immerse drivers in creative new worlds with light, settings and sounds. Including vivid mode, which makes every journey more playful, interactive and fun
  4. It features an impressive all-electric range of up to 249 miles, with a battery significantly longer than that of it's predecessor
  5. Packed full of technology, optional features include an in-car camera for the perfect selfie, and massage seats for moments of chill

Some electric Cooper exterior design highlights.

  • More angled windscreen
  • Updated tail lights
  • Redesigned front end
  • Wheel arches now in the body colour
  • Integrated door handles
  • Side scuttles removed
  • Redesigned ariel
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Introducing some new MINI colours.

  • Blazing Blue
  • Legend Grey
  • Sunnyside Yellow

    With some familiar faces remaining:

  • Melting Silver
  • Midnight Black II
  • Nanuq White
  • British Racing Green IV
  • Chili Red

Some Electric interior design highlights.

  • Fully circular 24cm screen
  • Fabric strap as 3rd spoke and design element
  • Central toggle bar
  • Dashboard and doors with knit effect
  • Compact armrest
  • Updated internal door handles
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MINI Cooper Electric technical data.

Battery - 40.7 kWh
Range - 190 miles
Top Speed - 99 mph
Acceleration 0-62 - 7.3 seconds

*Data for the E model.

The New MINI Countryman and All-Electric Countryman.

The new MINI Countryman is ready to create a bolder path as our biggest MINI ever, zipping through every trail with our efficient TwinPower Turbo engine. Including next-level technology and space or everyone to join the adventure.

The first all-electric MINI Countryman dares to explore like never before. Trailblazing the urban jungle with rugged looks, next-level technology and space to bring everyone along. Get ready to see bolder horizons ahead in our biggest MINI ever.

Five Facts about the Fearless Adventure.

  1. It's big! Our biggest MINI ever, with space to bring everyone along for the drive
  2. For the first time, customers can choose between an exciting all-electric or thrilling petrol model
  3. The electric model has a range of up to 273 miles - with fast chargers allowing 10-80% charge in just 29 minutes
  4. The charismatic interior has the first-ever circular OLED display with MINI Operating System 9, combining iconic MINI history with future-ready technology
  5. MINI Experience Modes immerse drivers in creative new worlds with light, settings and sounds. Trail Mode is exclusive to the Countryman models, with a virtual compass to guide you on every path

Some Countryman exterior design highlights.

  • C-Pillar Design Element
  • Integrated door handles
  • Body colour wheel arches
  • Updated headlights
  • Re-design front end and grill
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Introducing some new MINI colours.

  • Blazing Blue
  • Legend Grey
  • Smokey Green

    With some familiar faces remaining:
  • Melting Silver
  • Midnight Black II
  • Nanuq White
  • British Racing Green IV
  • Chili Red

Some Countryman interior design highlights.

  • Fully circular touch screen
  • Horizontal air vent
  • Dashboard and doors with knit design
  • Updated internal door handles
  • Central toggle bar
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MINI Countryman BEV Technical Data.

Battery - 64.7 kWh
Range - 273 miles
Top Speed - 106 mph
Acceleration 0-62 - 8.9 seconds

*Data for the E model.

NICE TO MEET YOU AGAIN.

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